![]() ![]() The following Facebook statistics can clue you in further. Whether or not brands should focus on Facebook is a tough question that really depends on your individual Facebook metrics. Facebook statisticsįacebook remains an advertising powerhouse. With more marketers investing in ads, brands should get ready to allocate bigger budgets to paid marketing strategies to compete. Social media ad spend is growing at a steady rate. Businesses put around 8.7% of their total revenue towards their ads budget.Social media ads account for 28.8% of all digital advertising spend.Total ad spend growth is anticipated at 6.1% in 2024.It's now projected that $255.8 billion of total social media ad spending will be generated through mobile by 2028.Total spend on social media advertising is projected to reach $219.8 billion in 2024. ![]() Learn more about social advertising stats to inform your strategy. Social media advertising statisticsĪs organic reach decreases on nearly every platform, paid social media advertising becomes a must-use strategy for reaching your target audience. Don't forget to leverage emerging platforms like TikTok to reach new audiences and stand out from the competition. However, with users spread across several platforms, it’s more important than ever for brands to take a multi-channel approach. This means social media presents a huge opportunity for marketers and advertisers. Growth may seem slow, but that's due to the sheer number of people who already use social media. The number of social media users worldwide grew by 320 million people from January 2023 to January 2024.And between Q3 2022 and Q3 2023, TikTok's monthly active users grew 13%. TikTok is the fastest-growing platform with a staggering 100% user growth rate between 20.The amount of time internet users spend on social media declined slightly to 143 minutes per day.The average person uses 6.7 different social networks per month.In 2024, there are estimated to be 5.17 billion total social media users worldwide.To get a better idea of how glued users are, let's look at some social media usage statistics.īelow is a quick snapshot of how social media demographics and usage are changing, which networks are winning and how hooked consumers are on social. It’s no secret that we’re all glued to social media (my screen time data supports this). Use the social media marketing statistics below to guide your presence in 2024 and beyond. Stats can also help you benchmark your own performance within your industry and even uncover new opportunities. This data helps you tailor your marketing strategies to boost engagement and ROI. Social media statistics give you valuable insight into who your audience is, their interests and habits, as well as the state of the industry as a whole. If you’re trying to improve your social media marketing strategy, understanding key industry statistics is the perfect starting point.
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